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Intown Focus Realty Podcast

Intown Focus Realty Podcast

Atlanta Real Estate Forum Radio:  Joan Shorter, Broker/Owner Intown Focus Realty

Joan Shorter, Broker/Owner of Intown Focus Realty, joined co-hosts, Carol Morgan and Todd Schnick, to discusses the things that make Intown Focus Realty unique, the areas in which she and her team sell, available housing options and more in this All About Real Estate segment of Radio.

Shorter, originally from Buffalo, New York, relocated to Atlanta in 1993. After 27 years of living in Atlanta, Shorter officially considers herself a native of the fabulous city. Intown Focus Realty was founded 10 years ago to establish a relationship-based, small town real estate company.

“We’re all very experienced, very personable and very personal with our clients,” said Shorter. “It’s not just transaction-based because we’re trying to hit numbers. We’re all about the customer experience.”

The experts at Intown Focus Realty are licensed throughout Georgia and serve the metro Atlanta area, with their office located in Hapeville. Much of the Intown Focus Realty business is centered in Hapeville, East Point and Historic College Park. Shorter recently added a new realtor in the Midtown area and plans to continue to grow and expand the Intown Focus Realty expertise throughout 2021.

Hapeville, East Point and Historic College Park offer affordable, high-quality homes near everything metro Atlanta has to offer, providing residents with plenty of opportunities to live, work and play.

Shorter notes that the city officials in these three up-and-coming cities listen and care about their citizens. With a focus on healthy living, East Point is implementing several biking and walking trails throughout the city. It also has new food initiatives for healthy eating which include fresh and local food options. Community gardens, weekly farmers markets and other sustainable options are available or coming soon in East Point.

In addition to healthy living, East Point is also embracing local culture and accepting the film industry into the fold. With notable corporations, including Tyler Perry Studios, several film industry professionals have flocked to East Point due to its central location, one-of-a-kind scenery, filming opportunities and more.

Intown Focus Realty chooses to work in some of the finest metro Atlanta cities with a client-focused sales process. This means Shorter and her agents make sure to communicate thoroughly with their clients in order to learn their goals, wants and needs before beginning the home buying process.

By getting to know their clients, the experts at Intown Focus Realty better understand how to serve each individual homebuyer. This practice results in clients who are consistently happy with their investment at the end of their home buying experience.

“Even if you’re buying a home to live in for yourself, you’re still making an investment in your future,” said Shorter. “We really try to talk to them [clients] about the dimensions of their needs before we go out looking or create a marketing plan with a pricing strategy. I find a lot of agents are just like ‘get qualified and let’s go spend your money.’ That is not our goal to spend top dollar. We want to know where people’s comfort levels are and as we’re out looking, we really get to know them.”

One community for home buyers to consider in the Hapeville area is The Landings at Virginia Park. These upscale townhomes offer spacious floor plans that truly feel like single-family homes.  Located in Hapeville, close to city conveniences including the newly added bike lanes, this new development has a lot to offer residents. The remaining unites are priced from $365,000 and the professionals at Intown Focus Realty can help you secure one of the final homes before it’s too late!

Another townhome community in Hapeville is the popular Clyde development. These upscale townhomes are right next to the lively downtown area. Enjoy a quick walk to Beer Girl to experience the area’s best bottle shop, or Arches Brewing for a fun outdoor space with a fire pit.  Also experience several events, plenty of restaurants, scenic parks and more.

To learn more about why Intown Focus Realty is unique, the popular cities it serves and available homes for sale, listen to the full interview below.